B2B Sales & Marketing for Oil & Gas
About This Course
The surplus of oil production makes it a competitive niche for state-owned companies to stay ahead of their competition and convert the ideal leads. Like other industries, the energy industry, especially oil and gas organizations, is looking for innovative marketing strategies to excel in their marketing campaigns, stay ahead of their competition, and close the best deals from the lots.
B2B marketing for the oil and gas course will equip suppliers, buyers, negotiators, users and those representing the customer with an up-to-date understanding of today’s Oil and Gas market.
The course will complement the understanding of those already working within the arena and provide an excellent foundation for those needing a complete understanding of oil and gas purchasing, marketing and distribution for commercial and industrial customers, small and large.
Learning Objectives
Target Audience
- Marketers, Sales Managers/Representatives,
- Accountants, Auditors, Directors,
- Procurements Managers and others perform related functions in the Oil and Gas Sector.
Curriculum
Lessons
Introduction to oil and gas operation00:41:00
Oil marketing strategies1:9:00
Digital Marketing in the Petroleum Sector1:17:00
Dealing with Customers1:12:00
Impact of price changes and political and legislative risks1:13:5
Earn a certificate
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