Marketing Strategy in the Oil and Gas Business
About This Course
Marketing communications occupies an important position in the oil and gas industry, as promoting brand awareness and defining and conveying differentiators in a crowded marketplace are critical.
Online marketing is one of the best ways to ensure that your oil and gas company gains the customers it needs to succeed in terms of sales and revenue. With oil and gas digital marketing, your business can reach current and future clients where they spend most of their time.
Marketing Strategy in the Oil and Gas Business training course is tailor-made for petroleum, oil and gas professionals. It will help you understand how to successfully market in one of the world’s most challenging environments.
Learning Objectives
Target Audience
- Government ministerial teams and policy advisors
- Senior managers within government agencies and international oil companies
- Government and regional regulators of oil and gas operations
Curriculum
Lessons
The Oil & Gas Sector – A Marketing Overview1:3:00
Crude Oil: A Finite Resource2:13:00
Retail and Wholesale Marketing in the oil and gas Sector3:00:00
The Rises of Digital Marketing in the Petroleum Sector2:21:17
Developing a Full Digital Strategy in the Petroleum Sector00:56:00
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